Tuesday, August 09, 2005

How well you present a story?


"No one needs special training or technology to understand a story", writes Cliff Atkinson in Beyond Bullet Points, "because it's the way humans have been communicating with one another throught history." However, from one side to other of industry, PowerPoint presentations are telling many stories. Succesful stories or bad ones are a matter of how well we are using the PowerPoint language tools. Presenting us a better way to change the classic fragmented presentations toward a much more storytelling emotional one, Cliff's approach is giving us a fresh start.

"We all have untold stories locked inside of us. If there’s one thing I ask you to do today, it is to open up PowerPoint and to let us hear them, and to let us see them." - Cliff Atkinson

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